TOPIC:  Marketing Research: Tradition and Innovation

TIME:18:30, Apr.23th (Thurs.)

CONTENT: The traditional method of marketing research, the research means and prospect of development under new circumstances

LACATION: Lecture hall in the Teacher and Student Activity Center

PARTICIPANT: Faculty and students. People outside campus are welcome.

LECTUERER: Dr. Sun Jie

LECTUERER INTRODUCTION:

Sun Jie, Ph.D. of Management, is associate professor and Vice Dean of Business School, ZJC. He is also in charge of Zhejiang University of Technology’s Institute for Social Research, and is deputy director of commercial researching center in ZJC. He has been engaged in the market investigation, enterprise management and consultation for more than ten years. Dr. Sun once worked as project planner at Highway Administration Bureau of Jiangxi Province, and multimedia marketing department of Shenzhen Konka Group. He served as Senior Consultant both in China Stone Management Consulting Group and Zhejiang Management Consulting Service Company. Dr. Sun is in charge of over forty consulting and marketing research projects for enterprises and relevant government agencies.